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Who is your Audience

Your audience represents one very important third in the basic model of communication.

KEY POINTS

  • “Who is my audience?” is the first question you should ask yourself before you begin crafting your speech.
  • Your audience may share commonalities and characteristics known as demographics. You should never stereotype or generalize your audience by their demographics, but you can use them to inform the language, context, and delivery of your speech.
  • Audience demographics to consider include age, culture, race, gender, education, occupation, values, and morals.